GETTING A RETURN ON YOUR REVENUE
With no download fee, every reader of your online brochure costs you nothing. At the very least, a digital brochure should cut your print and postage costs.
Add to that the wider audience which you can reach by digital that could not be accessed through print. And the power of being able to drive customers straight from the online brochure into your e-commerce site or booking engine.
Digital brochures are also a marketer’s dream—create mini-brochures, new launches, and mail out to your entire database as often as you want at no extra cost.
You can calculate the direct return on investment through the digital brochure if you are able to put some code on the check-out page of your e-commerce site. By linking this to the goals function in Google Analytics you can see who has bought items and the value of purchases through your e-brochure.
Read more about statistics.
